A live branding brief set by SERV. To create a simple, but elegant brand that can be recognized for the new sports service. Task involve creating a brand system through development of a logo mark, typography, colour palette, brand personality traits. These designs should be shown as box for lunch, printed artifact for encouraging notes for inclusion with the lunch, 4 x 5.5in. Schedule games, and stickers.

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'Good Game' is a new service for parents, young athletes, coaches and college scouts.

The service helps ease the process of booking travel to tournaments, provides between game nutrition, physical recovery training/tips, and access to sports psychologist.

Audience: 12 - 18 year old athletes, parents, and coaches of youth sports team for soccer, baseball, softballs and basketball.